Appointedd Launch - Edinburgh, August 2013

Saturday, 31 August 2013

On Monday 12th of August I was lucky enough to attend the launch of Appointedd, a new and exciting business venture in the hair and beauty industry. The launch was a breakfast at the lovely Hotel Missoni in Edinburgh, with a mix of bloggers and industry professionals attending and plenty tea, coffee and pastries to keep us going!

The concept of Appointedd is pretty straightforward - it's a hair and beauty treatment booking site which salons can list their business on, and clients (old and new) can book an appointment for whatever treatment they desire with just the click of a button. The company is led by Leah Hutcheon, a former magazine editor who turned losing her job into an opportunity to launch her own business when she approached Entrepreneurial Spark (the Scottish business start up accelarator) with her idea. Two years later, Appointedd is here, and Leah has worked incredibly hard to get her business off the ground.

The event itself was an interesting format. After meeting my lovely blogging pals Iona and Jade for a quick trip to Cafe Nero, we headed off to Hotel Missoni where we met up with Gillian, Lynne and Laura for half an hour of chatting with Leah, enjoying a cup of tea and having a little nosey at the website (which I've included a little screenshot of at the start of this post!). The turn out was excellent, with us bloggers outnumbered by lots of industry professionals, which was great to see - it shows what potential a business like this really has. We were then led into another room where we were greeted with lots of lovely pastries, more tea and coffee and a more professional set up, projector and all. Leah welcomed us to the event and gave us a bit of insight into the background of the business, her own professional background and shared some of her hopes for the future of Appointedd. This was followed by a really interesting presentation by James from the company Social For Salons (via Skype from China - the wonders of technology!). Hearing some of the stats on how social media should be being embraced by the hair and beauty industry was a highlight of the event.

These presentations were followed by a panel discussions, with five industry professionals answering questions posed by Leah, and by the audience. This was a good opportunity for people who are currently working in the hair and beauty industry to give us their thoughts on the site, and on the industry itself. Everyone seemed really positive and encouraging, which was brilliant to see for Leah and the team.

I had a great morning at the Appointedd launch, and would definitely recommend checking out the website (which I've linked below!)! It's so useful to have lots of salon options all in the one place, especially if you are new to the area and feeling a bit lost in terms of finding a good new salon! Thanks so much to Leah and everyone at Appointedd and Social for Salons, we had a great time and wish you all the best with the future of the business!

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